Anyone who has even dipped a toe into the fitness world knows just how much motivation it takes to get to the gym.
We are all so busy going to kids activities, traveling, spending time with friends and family, or working, that taking care of our bodies can be easily overlooked.
Our friends and clients in the Gym/Fitness industry realize that more than anyone so they often have to be creative when it comes to attracting customers. Furthermore, they are all looking for that competitive edge to beat out the other guys across town.
Many of them have sunk time, money, and effort into some of your standard marketing techniques such as radio and television ads, social media, and direct mail – all of which can be highly effective and should be a part of any gym/fitness center’s arsenal.
What we’ve found is that few of them are capitalizing on the importance of building a list and consistently marketing to that list through text marketing.
Here are some steps these businesses can take right now to yield short-term (and eventually, long-term) returns:
1. Develop an Attractive Opt-in Offer
To trigger an effective promotional campaign, you must first encourage customers to join your list by dangling a unique and enticing offer in front of them.
– Two Weeks Free
– 15% off a one year membership
– Sign up for any Personal Training Program and save $50
2. Determine How to Promote the Offer
You need to be able to put the offer directly in front of your customers to encourage their response. This can be done through a variety of methods, but in our example below, you’re going to see how we build a simple landing page that is connected to flyer we put up in local businesses with high traffic.
A customer can simply scan a QR code, text a number, or visit a URL that connects to the landing page you build. When they’ve completed the opt-in of that page, you can have automated messages sent directly to them containing their offer.
3. Execute Business as Usual
Now that you’ve developed an enticing offer and placed in front of potential customers, your job becomes easy – and that’s just running your business.
As customers come into contact with your marketing collateral, you have placed an automatic engagement tool that’s built to bring them through your doors. What we’ve also done is add them to our marketing list, which means we can then segment and target them for future offers to drive even further revenue and engagement.
The only thing that may be missing to allow you turn the key on this engine is the tool to execute.
Take a look at the video below to see a walkthrough of the tool we use with Gyms/Fitness Centers everywhere to do exactly what we’re explaining:
Ready to start using Customer Engine to grow your business? Book a demo with us now using the button below.